Leveraging Local Events for Powerful Content Marketing

Posted by Patrick Wyllie on Apr 10, 2024 10:58:00 AM

Local events are the heartbeat of community engagement, presenting a golden opportunity for Main Street businesses to connect with their audience in a dynamic and personal way. As we step into April, a month brimming with community activities, it’s time to think about how you can leverage these gatherings to boost your content marketing efforts. This guide will explore innovative strategies for using local events to create captivating content and how tools like HubSpot can streamline your event lead management and follow-up processes.

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Topics: marketing, livestream, live events, small business

Spring Cleaning Your CRM: Refreshing Your Database for Success

Posted by Patrick Wyllie on Mar 27, 2024 12:30:00 PM

Spring isn't just a time for cleaning your home or office; it's also the perfect opportunity to tidy up your Customer Relationship Management (CRM) system. Over time, CRMs can become cluttered with outdated information, duplicate records, and irrelevant data, making it difficult to navigate and leverage for business growth. By dedicating time to spring clean your CRM, you can enhance its functionality, improve data accuracy, and streamline your sales and marketing efforts. Here are some tips to get you started:

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Topics: marketing, HubSpot, lead generation, CRM

Save Time and Money: Partner with a Marketing Agency

Posted by Patrick Wyllie on Mar 19, 2024 8:45:00 AM

For many small business owners, managing an effective marketing strategy is a significant challenge, particularly when resources are stretched thin. The solution that's gaining traction? Forming a partnership with a marketing agency. This collaboration not only refines your marketing efforts but also provides a cost-effective, time-saving alternative to managing these tasks internally. Here's a closer look at how a marketing agency can transform your marketing approach, offering the expertise and capabilities of a full marketing team without the overhead associated with hiring and managing in-house staff.

Streamlined Marketing: The Agency Advantage

  1. Expertise on Demand: Marketing agencies bring a wealth of knowledge and experience across various industries and channels. This means you have instant access to experts in SEO, content marketing, social media, and more, ready to apply their skills to grow your business.

  2. Batch Content Creation: One of the key strategies we employ is batch content creation. By producing content in batches—planning, creating, and scheduling multiple pieces of content in advance—we ensure a consistent and strategic approach to your content calendar. This method is not only efficient but also ensures that all content is aligned with your business goals and marketing objectives.

  3. Cost Efficiency: Hiring a full-time marketing team comes with significant costs, including salaries, benefits, and ongoing training. Partnering with an agency eliminates these expenses. You gain access to a team of specialists for a fraction of the cost, allowing you to allocate your budget more effectively and invest in other areas of your business.

  4. Flexibility and Scalability: As your business grows, your marketing needs will evolve. Working with an agency provides the flexibility to scale your marketing efforts up or down without the need to hire or lay off staff. This adaptability is crucial for responding to market changes and capitalizing on new opportunities.

  5. Integrated Approach: We don't just work for you; we work with you. Our agency acts as an arm of your business, integrating closely with your team to understand your brand, culture, and objectives. This partnership enables us to craft personalized marketing strategies that resonate with your target audience and reflect your business values.

  6. Time Savings: Perhaps the most immediate benefit of partnering with a marketing agency is the significant time savings. By outsourcing your marketing efforts, you free up internal resources to focus on core business activities. This means you can concentrate on strategy, operations, and growth, knowing your marketing is in expert hands.


The decision to partner with a marketing agency is a strategic investment in your business's future. It's about more than just outsourcing tasks; it's about empowering your business with the expertise, efficiency, and scalability of a dedicated marketing team. By leveraging the agency's capabilities, you save time and money, allowing you to focus on what you do best: running your business. As the digital landscape continues to evolve, having a skilled marketing partner by your side can be the key to unlocking new levels of success and efficiency.

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Topics: entrepreneur, marketing, lead generation, small business

Mastering Your CRM: A Comprehensive Guide for Real Estate Agents

Posted by Patrick Wyllie on Mar 5, 2024 11:45:00 AM

Mastering Your CRM: A Comprehensive Guide for Real Estate Agents

In the competitive world of real estate, having a robust Customer Relationship Management (CRM) system is not just an advantage—it's a necessity. A well-utilized CRM can revolutionize the way you interact with clients, manage your pipeline, and close deals. Yet, for many real estate agents, a CRM is often underused, misunderstood, or even overwhelming. This comprehensive guide aims to change that, turning your CRM from a mere tool into your most trusted ally in the field of real estate.

Understanding the Importance of CRM in Real Estate

Before diving into the intricacies of CRM mastery, it's crucial to understand its role in your real estate business. At its core, a CRM system helps you manage contacts, track interactions, and organize your schedule and tasks. However, its true value lies in its ability to streamline processes, improve customer relations, and increase efficiency—allowing you more time to focus on what you do best: selling properties and growing your business.

Setting Up Your CRM for Success

  1. Customization is Key: The first step in mastering your CRM is to customize it to fit your unique needs. Most CRM platforms offer a range of customization options, from dashboard views to automated workflows. Tailor these settings to reflect your sales process, communication preferences, and key metrics.

  2. Data Entry and Integration: Consistent data entry is the foundation of a useful CRM. Ensure all client information, from contact details to interaction history, is accurately recorded. Additionally, integrate your CRM with other tools you use, such as email platforms, social media, and listing services, to streamline your workflow and centralize information.

Leveraging CRM Features for Real Estate

  1. Contact and Lead Management: Use your CRM to segment your contacts into categories (e.g., buyers, sellers, leads, past clients) for targeted communication. Implement lead scoring to prioritize follow-ups based on a lead's likelihood to convert.

  2. Task and Transaction Management: Track all stages of the buying or selling process within your CRM. Set up automated reminders for key milestones, such as contract expirations or closing dates, to ensure you never miss a step.

  3. Marketing Automation: Take advantage of your CRM's marketing automation features to send personalized email campaigns, create landing pages, and manage social media interactions. These tools can help you nurture leads at scale, keeping you top of mind with minimal effort.

  4. Reporting and Analytics: Use your CRM's reporting tools to analyze your sales performance, track conversion rates, and identify trends. These insights can guide your strategy, helping you focus your efforts where they're most effective.

Best Practices for CRM Maintenance

  • Regularly Update Data: Keep your CRM data fresh and accurate by regularly updating contact information and interaction logs.
  • Cleanse Your Database: Periodically review your database to remove duplicates and outdated information, ensuring your marketing efforts reach the right people.
  • Train and Re-Train: Stay updated on new features and best practices by participating in training sessions offered by your CRM provider. Continuous learning will help you maximize the tool's potential.


Mastering your CRM is a journey that requires time, dedication, and a strategic approach. By customizing your system, leveraging its full suite of features, and maintaining a clean database, you can transform your CRM into a powerful engine that drives your real estate business forward. Remember, the goal of your CRM is not just to manage your contacts but to create meaningful, lasting relationships with your clients. With the right mindset and mastery, your CRM can help you achieve just that, paving the way for a successful and sustainable real estate career.

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Topics: marketing, HubSpot, CRM

The Rise of Voice Search: Adapting Your SEO Strategy for 2024

Posted by Patrick Wyllie on Feb 27, 2024 7:30:00 AM

In the ever-evolving world of digital marketing, staying ahead means adapting to the latest trends, and one of the most significant shifts we're witnessing is the rise of voice search. As we move into 2024, optimizing your SEO strategy for voice search is not just an option; it's a necessity. In this guide, we'll explore how you can tailor your SEO efforts to thrive in the era of voice-activated digital assistants.

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Topics: marketing, SEO

Navigating the World of AI in Digital Marketing: Trends and Strategies

Posted by Patrick Wyllie on Feb 23, 2024 2:22:43 PM

Navigating the World of AI in Digital Marketing: Trends and Strategies

The digital marketing landscape is evolving rapidly, and Artificial Intelligence (AI) is at the forefront of this transformation. AI technology is not just a futuristic concept; it's a practical tool that's reshaping how we approach marketing strategies today. From AI-driven personalization to predictive analytics, understanding and leveraging AI trends is crucial for staying ahead in a competitive market.

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Topics: marketing, ai

Steer Clear of the Social Media Scaries: 13 Mistakes to Avoid

Posted by Ben Barber on Oct 31, 2023 3:30:00 AM

Happy Halloween! Today is the perfect time to dive into the dark and spooky world of social media marketing. While we all enjoy a good scare during this season, there are some marketing blunders that are downright terrifying year-round. Get ready for a ghoulishly good time as we explore the top 13 scariest mistakes to avoid when marketing on social media.

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Topics: entrepreneur, marketing, social media, strategy, branding, business development, lead generation

Building a Strong Brand Community: Fostering Connection and Loyalty

Posted by Ben Barber on Oct 30, 2023 7:00:00 AM

Building a brand community has become a powerful strategy for businesses looking to create a loyal customer base, foster engagement, and drive long-term success. A brand community goes beyond transactions; it's about creating a sense of belonging and shared values among customers. In this article, we'll explore the significance of building a brand community, how to go about it, and introduce you to 32One Media, your partner in strengthening brand relationships.

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Topics: entrepreneur, marketing, content creation, social media, email marketing, inbound marketing, SEO, strategy, branding, business development, lead generation

Navigating the World of Online Marketplaces

Posted by Ben Barber on Oct 29, 2023 7:00:00 AM

Online marketplaces have transformed the way businesses sell products and consumers shop. These platforms provide a vast virtual space where sellers can reach a global audience and buyers can discover an extensive range of products. Navigating this dynamic world of online marketplaces is essential for businesses seeking growth and expansion. In this article, we'll explore the significance of online marketplaces, the key players in the field, and strategies for success.

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Topics: entrepreneur, marketing, inbound marketing, strategy, branding, business development

The Future of Marketing: Trends to Watch

Posted by Ben Barber on Oct 28, 2023 7:00:00 AM

Marketing is an ever-evolving field, shaped by technological advancements, changing consumer behavior, and industry innovations. To stay competitive, businesses must stay attuned to emerging trends and adapt their strategies accordingly. In this article, we'll explore some of the key trends that are shaping the future of marketing.

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Topics: entrepreneur, marketing, social media, inbound marketing, strategy, branding, business development, lead generation