What Is Inbound Marketing?

Traditional (outbound) marketing interrupts your audience. Inbound marketing solves problems they already have by providing relevant content and experiences. This business methodology grows your organization by fostering authentic relationships with your audience. Its about providing value and empowering these people to achieve their goals no matter where they are in their journey with you. 

Simply put, when your customers succeed, you succeed. The inbound methodology is applied by attracting, engaging, and delighting your audience. In other words; you draw them in with valuable content establishing you as the thought leader, present insight and solutions that align with their pain points and goals making them more likely to buy, and you provide support to empower customers to find success with their purchase.